Reader Response (Edited)

Kraidy (2002), in his article "Globalisation of Culture Through the Media," analyses the debate of media impact of culture. He highlights the opposing views towards cultural imperialism and the argument of a shift of cultural imperialism to globalization of cultures. He then comes to a conclusion that cultural hybridity is not a new phenomenon but one that is enhanced by transnational media.

I am in agreement with the author that globalization of culture is not new and that transnational media has played an important role in enhancing cultural hybridity in today's world. In addition, I also feel that there has been a shift from cultural imperialism to cultural globalization. I will be explaining my views in the subsequent paragraphs.

In his article, Kraidy addresses the argument regarding the shift of cultural imperialism to globalization of cultures. Personally, I believe that cultural globalization is much more relevant in today’s world compared to past period of Western power domination. Countries have become more equal in social standing, making cultural imperialism less likely. In the past, Western nations have had a strong influence on Eastern nations. However, it is no longer a one-way route today. Eastern countries are also exerting an equally strong influence on their Western counterparts. For instance, Korean culture is also being extended to the west. In addition, China and India have become manufacturing hubs to many countries in the recent years. As such, there has been a spread of cultures from these areas to all over the world. Hence, I feel that globalization of culture is a better term compared to cultural imperialism.  To me, cultural globalization means a transmission of ideas, values across the world. 

In the article, Kraidy also discusses cultural hybridity. I agree with the writer’s view that cultural hybridity is not a new phenomenon; it is “already in existence”.  This is because cultures are never stagnant and have been evolving and changing to the environment. Once established, they can be influenced by the interactions of different cultures. Even before the birth of media, there was contact of cultures through various platforms such as trade and warfare in ancient civilization. Hence, hybridity should not be a new ‘event’. To me, transnational media is only a factor that facilitates the evolution of culture. In other words, it did not cause culture hybridity, it merely speeds up the evolution.

In conclusion, this article brings to our attention the reality of cultural globalization in today’s world. It highlights to us the impact media has on cultures and the debate concerning cultural imperialism. Last but not least, it is brought to our attention that there is a shift from cultural imperialism to globalization of culture.